Netflix Exits Nigerian Content Production, Deals Blow to Nollywood

Netflix has quietly cancelled its Nigerian Originals program, effectively exiting the Nigerian content market in November 2024. The streaming platform reportedly informed frequent collaborators about the withdrawal without providing an official public statement.

Speculation suggests the decision stems from Nigeria’s challenging economic climate, including volatile exchange rates, high inflation, and increasing business costs for international companies. The limited subscription base may have also influenced Netflix’s decision, with high subscription fees and expensive internet access potentially deterring Nigerian viewers.

Renowned filmmaker Kunle Afolayan, speaking at the ongoing 2024 Zuma Film Festival, confirmed Netflix’s halt on commissioning new Nigerian originals. While Afolayan secured a third season for his hit series Anikulapo before the platform’s decision, he revealed that many of his colleagues were not as fortunate, with several Nollywood projects in development being abruptly cancelled.

This development follows Amazon Prime Video’s similar retreat from African content production in January 2024. Prime Video’s vice president, Barry Furlong, had cited a strategic shift to focus on markets with “highest impact and long-term success.”

The exit represents a major setback for Nollywood, Nigeria’s robust film industry, which had been gaining global recognition through platforms like Netflix.